Empowering a New Blue Ocean in Pet Food! Long-Lasting Vector Film Helps Preserve Freshness and Aroma in Pet Food
Is your beloved pet just a "pet," or a "furry child" in your home? Are they a doting daughter or a playful son? Do you prefer to prepare extra-large portions of dry food or delicately packaged fresh food for them?
Data shows that pet owners who deeply love their "furry children" are more inclined to see themselves as "parents," and almost unanimously believe that pet food should be like human food—with more natural ingredients, safer formulas, and better care for their children's digestive health. They also prefer packaging materials that can preserve freshness and aroma while being easy to open and close.
Unlocking a New Blue Ocean: The Domestic Fresh Food Market Has Great Potential
The pet food industry is undergoing a transformation! More and more high-end pet food brands emphasizing "freshness, health, and safety" are emerging, with Freshpet, the first publicly listed pet food company in the US, being one of the most promising brands.
However, in China, the path for fresh pet food is not easy, and this is related to its "freshness."
Traditional pet food, to extend its shelf life, is often made into brown granules, making it impossible to identify the raw materials. This excessive processing also leads to nutrient loss and a limited range of flavors and textures. Fresh pet food, on the other hand, is characterized by its "freshness"—visible, unprocessed raw materials that not only better preserve nutritional value but also retain the natural aroma and moisture of the ingredients.
How can domestic fresh pet food companies overcome the challenge of "preserving freshness"?
It's well known that "freshness" is the most difficult element to maintain, especially in the past when China's cold chain system was not as advanced as it is now. The technical difficulties of cold chain preservation deterred many domestic companies, forcing them to sacrifice some of the nutritional value and flavor of fresh pet food, and instead launch room-temperature fresh pet food using high-temperature sterilization processes.
Let's look at Freshpet's approach. They've designed a unique "Freshpet Kitchen" within their supply chain for the research, development, production, and innovative upgrades of refrigerated pet food and packaging. They've also built a robust "refrigerator grid," collaborating with multiple refrigerator manufacturers and independently designing refrigerators, making both the cold chain and packaging effective tools for product development.
It is understood that Freshpet has partnered with Xiamen Changsu to laminate its packaging materials with Changsu Vector Film® EHA® Freshness-Locking Formula.
Freshpet values not only the ultra-high oxygen barrier properties of Changsu Vector Film® EHA® Freshness-Locking Formula (oxygen permeability <2), but also its excellent aroma retention. Laminating it with packaging materials not only locks in the freshness of the ingredients but also maximizes the preservation of flavor and aroma, allowing even the most discerning pets to enjoy the original taste and aroma of their food.
Furthermore, Changsu Vector Film® EHA® Freshness-Locking Formula boasts advantages such as good flexibility and high transparency, allowing for better display of the contents. Pet owners can clearly and intuitively see the meat, vegetables, and fruits inside the pet food, ensuring food safety and stimulating their purchasing desire, thus enhancing the consumer experience.
Faced with the vast blue ocean market of fresh pet food in China, many pet food companies are gearing up to seize this new opportunity for rapid growth. Although the domestic fresh pet food market has a short history of development, industry players are full of confidence that with the improvement of the domestic cold chain system and the advancement of materials technology, the pet fresh food market will surely unleash unlimited potential!