The Rise of the Billion-Yuan "Pet Economy": Packaging Needs to Be Extra Pampered
With the booming "pet economy," humanized pet services are emerging in large numbers: pet weddings, pet-friendly hotels, dedicated high-speed rail trains, pet tours... all pointing to the same trend: "Human-pet empathy, experience is king."
In 2024, the urban pet (dog and cat) consumer market in my country exceeded 300 billion yuan, and is expected to reach 331.1 billion yuan in 2025, indicating huge market potential.
In this billion-yuan blue ocean market, pet food, as a necessity, is facing increasingly fierce competition. As the primary medium between products and consumers, packaging not only determines how the product is opened, but is also crucial to a brand's success or failure.
Opening a cat food package often involves searching for scissors, resulting in spilled soup, staining fingers, floors, and clothes... the tears are uneven, and food is scattered everywhere.
Pet owners' complaints about traditional packaging have never stopped; unusable packaging has become a major weakness for many brands.
Addressing this pain point, Changsu Industrial's Vector Film TSA® Instant Tear type, with its "one-second tear" experience, has quickly become the preferred material for leading pet food brands such as Inaba, Sheba, and Kediman.
The Vector Film TSA® Instant Tear type not only solves the problems of packaging being "difficult to tear and spilling," but also precisely addresses three core trends in the current pet industry:
1. In an era of human-pet empathy, details are the core competitiveness
In today's mainstream "refined pet care," pet owners are no longer satisfied with "just enough to eat." They value a deeper understanding and sharing of the emotions, needs, and sensory experiences between humans and pets. Difficult-to-tear packaging and leaks that make hands dirty run counter to the pursuit of a refined lifestyle by both humans and pets.
Changsu Vector Film TSA® Instant Tear type is manufactured using a specific process, resulting in high linear tear performance in the MD direction. ✔️ No spills or sticky hands when torn ✔️ Clean tear, no more "jagged tears"—making feeding less chaotic and significantly improving pets' acceptance of food.
2. The "Lazy Economy" Booms, Packaging Must Be Simplified
The latest "2025 China Pet Industry Market Overview and Consumer Behavior Survey Data" shows that in 2025, among the factors Chinese consumers considered most important when purchasing pet food, the ease of feeding and storage ranked first with 38.71%, demonstrating consumers' high regard for the convenience of pet food. Among pet owners, the proportion of those born in the 1990s and 1995s continues to rise, and the "lazy economy" is booming; "convenience" and "speed" are their top keywords when choosing pet food.
The TSA® long-lasting vector film simplifies user operation:
✔️ No need to repeatedly search for the tear line ✔️ No need for scissors or auxiliary tools ✔️ Quick and easy tearing, suitable for all ages—from "cumbersome" to "smooth," pet ownership becomes easier and more worry-free.
3. Packaging is Advertising, Ease of Use and Aesthetics are Premium Advantages
Good products need a good "face." In the diverse scenarios of e-commerce, live streaming, and shelf sales, packaging is a visual business card.
Long-Lasting Vector Film TSA® Instant Tear Type achieves:
✔️ Impact and puncture resistance, preventing bag breakage during transportation ✔️ Suitable for short video shooting and product promotion, allowing for a seamless "instant tear" ✔️ Applicable to various composite structures while maintaining direct tear performance—practical, attractive, and effective at both selling and generating interest.
The future of China's pet industry will see products upgrade towards functionality and refinement. Packaging will no longer be just a protective layer, but also a form of communication.
Upgrade your pet food packaging with Long-Lasting Vector Film TSA® Instant Tear Type, making every "tear" feeding moment easier and more enjoyable.
