Pet weddings, pet-friendly hotels, dedicated high-speed rail cabins, pet travel groups… All of these point to the same trend: ‌“Shared Emotions, Unmatched Experiences.”

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According to data from the 2025 China Pet Industry White Paper (Consumption Report):

• In 2024, China’s urban pet (dog and cat) consumption market exceeded ‌300 billion CNY‌, with projections reaching ‌331.1 billion CNY‌ by 2025, showcasing immense market potential.

In this billion-dollar blue ocean, pet food, as a staple category, faces increasingly fierce competition. As the first medium between products and consumers, ‌packaging‌ not only determines the “unboxing experience” but also plays a decisive role in brand success.

‌Pain Points of Traditional Packaging:‌

• Struggling to find scissors when opening cat food bags
• Sauce splatters everywhere—on fingers, floors, clothes…
• Uneven tearing leaves messy spills and wasted food

Complaints from pet owners about inconvenient packaging persist, making it a common weakness for many brands.

To address this, ‌Changsu Industrial‌ developed Supamid® TSA® Linear Tear, which delivers a ‌“one-second linear tear”‌ experience. It has quickly become the preferred material for leading pet food brands like Inaba, Sheba, and Cattyman.

‌Supamid® TSA® Linear Tear‌ not only solves issues like ‌“hard-to-tear” and “spillage”‌, but also aligns with three core trends in the pet industry:

‌1. In the Era of Human-Pet Shared Emotions, Details Define Competitive Edge
With “premium pet care” becoming mainstream, pet owners no longer settle for mere functionality—they seek deeper emotional connections and shared sensory experiences between humans and pets. Messy, hard-to-open packaging contradicts this pursuit.

‌Changsu Supamid® TSA® Linear Tear is engineered with proprietary technology to deliver precise linear tearing performance along the Machine Direction (MD):‌
✔ ‌Clean, splash-free tearing‌ without sticky residue
✔ ‌Neat tear lines‌, no more jagged edges
— Transforming chaotic mealtimes into seamless moments while enhancing pets’ mealtime acceptance.

2. The Rise of Lazy Economy: Packaging Must Embrace “Simplification”‌
According to the 2025 China Pet Industry Market Overview and Consumer Behavior Survey by iiMedia Research (a globally leading third-party data analyst for emerging industries), convenience in feeding and storage (38.71%) tops the list of factors consumers consider when buying pet food. This underscores the growing demand for hassle-free pet care solutions. With Gen Z/Millennials (post-90s/95s) dominating pet ownership, the “lazy economy” is booming—where “effortless” and “instant” become key purchase drivers.

‌Changsu Supamid® TSA® Linear Tear‌ Streamlines the User Experience:‌
✔ No more struggling to locate tear notches
✔ No scissors or tools required
✔ One-pull, resistance-free opening—accessible to all ages
— From “frustrating” to “frictionless,” making pet care easier and more enjoyable.

3. Packaging as Advertising: Functionality + Aesthetics = Premium Value

Great products deserve great “first impressions.” In today’s multi-channel retail landscape—from e-commerce and livestreaming to shelf displays—packaging is the visual business card.‌

‌Changsu Supamid® TSA® Linear Tear Offers:‌
✔ High gloss and transparency– Showcases contents vividly for instant appeal
✔ Multi-scenario ready – Optimized for short video, e-commerce zoom-ins, and in-store displays
✔ Versatile compatibility – Maintains linear tearing across composite structures

— Where utility meets beauty: Driving sales while sparking social buzz.

Analysts at iiMedia Research predict that China’s pet industry will see a ‌functional and refined upgrades in product offerings‌. In this evolving landscape, packaging is no longer just protective layer—it’s a communication tool.

‌Upgrade your pet food packaging with Changsu Supamid® TSA® Linear Tear. Transform every “tear-and-feed” moment into a seamless, enjoyable experience—for both pets and their owners.

Note: Above images are AI-generated.